The Press

The Press

Masthead:

The title of a newspaper or periodical as it appears across the first page, front cover, or title page of each issue.

Banner:

A headline that goes across the width of a newspaper page.

Headline:

It is the heading or caption on a newspaper article

Subhead:

This is a smaller heading that provides more information about the newspaper aeticle.

Byline:

The name of the writer that wrote the article.

Jumpline:

This is a line at the bottom of an article that tells you which page to turn to.

Caption:

A title or phrase that accompanies a picture to give some information.

Column:

The way in which the words are displayed in a horizontal line and it can also be a repeated article writer.

Gutter:

The space between the two columns of text and where the fold lies.

Rule:

The line below the writers names.

Copy:

This is the total amount of text that is on the front of the newspaper.

Graphic:

This is the graphics on the front of the newspaper, and it is usually advertisements.

The Image

Actor Josh Hartnett is standing surrounded by what looks like paparazzi. There is a women to the right of him holding on

to his shirt trying to get his attention. Josh is playing the wanted celebrity who everyone is admiring and wants to talk to. They are all trying to get his attention and take photos. The relationship between Josh and his audience is closely linked

 because he is looking directly into the camera. This gives a close relationship between the audience and him, this make you feel connected to the image. The product name Diamonds links to luxury. So the advertisers want you to see the link from the advert to the "Diamonds". Josh is wearing expensive looking clothing and looks wealthy. This makes the consumer think that if they buy this men's fragrance, they could have a life style like Josh Hartnett does.