The Image

Actor Josh Hartnett is standing surrounded by what looks like paparazzi. There is a women to the right of him holding on

to his shirt trying to get his attention. Josh is playing the wanted celebrity who everyone is admiring and wants to talk to. They are all trying to get his attention and take photos. The relationship between Josh and his audience is closely linked

 because he is looking directly into the camera. This gives a close relationship between the audience and him, this make you feel connected to the image. The product name Diamonds links to luxury. So the advertisers want you to see the link from the advert to the "Diamonds". Josh is wearing expensive looking clothing and looks wealthy. This makes the consumer think that if they buy this men's fragrance, they could have a life style like Josh Hartnett does.